Building Products People Love

Taking on the role of Product Consultant at Publlish, I've been shaping an intuitive content scheduling and analytics tool designed for modern creators. I introduced an amazing AI-powered captioning feature with tone-matching and batch-publishing capabilities, saving folks 26% of their time spent posting. I also brought teams closer together by developing a collaborative content approval module that boosted agency-brand coordination efficiency by a fantastic 34%!

Spearheaded our SaaS platform from mere concept to $800K ARR, drove 54% net new client growth and 100% cross-sell penetration. I dove deep into AI, building an in-house NSFW brand safety transformer evaluating 5 key parameters that optimized manual creator vetting by 27%. Our GenAI natural language search revolutionized creator discovery, boosting search usage by 63% and slashing support queries by 42%. Beyond the product surface, I focused on operational scalability by designing a self-serve onboarding tool that cut account setup times by 37% without needing a single developer. Ran a squad of 15 brilliant folks and achieved 'Best Performer' two years in a row!

Built and launched the entire learner experience from the ground up, delivered 100% satisfaction to our premium users. I led a 10-member team across engineering, design, and support, shipping key differentiators like live mentor sessions and async query resolutions based on deep JTBD synthesis. To keep our team moving fast, I streamlined a robust Content Management System that completely eliminated developer dependency for new course launches. I also rolled out SEO initiatives that successfully boosted our organic visibility by 23% and reduced CAC.

I drove our product-led growth by launching key modules like Recharge, Credit Score, and Bill Payments, which ultimately contributed to 53% of company revenue. A technical challenge was building our 'Smart Vendor Routing' system, a move that optimized fulfillment success rates and bumped revenue by 32%. I scaled our platform for a massive 1.5M user launch through meticulous user research, and even swiftly introduced a Covid-19 donation module that went on to raise $151K in just 2 months.

Diving into the fast-paced world of ride-hailing, I dug into massive commuter datasets to find hidden opportunities. I grew rentals by 17% by conceptualizing an intent-based cross-sell algorithm applying behavioral analytics across 100K rides. By boosting driver peak login hours by 20% by strategically nudging segmented drivers, I helped the business scale efficiently while running rigorous A/B tests before full launches.